Thanks for the comment and for reading. This came up in my research but I wouldn't classify private labels as house brands in this case. As I understand it, Stitch Fix still works with 3rd party designers to create these products, which eliminates much of the value a true house brand offers: low cost high margin production. I bet the private labels have better unit economics for Stitch Fix than non-private label products, but not nearly to the degree of a house brand Stitch Fix produces themselves.
Enjoyed the post. Wanted to flag that Stitch Fix has a few private labels: https://www.stitchfix.com/women/blog/inside-stitchfix/meet-the-buyer-jena-wang/
Thanks for the comment and for reading. This came up in my research but I wouldn't classify private labels as house brands in this case. As I understand it, Stitch Fix still works with 3rd party designers to create these products, which eliminates much of the value a true house brand offers: low cost high margin production. I bet the private labels have better unit economics for Stitch Fix than non-private label products, but not nearly to the degree of a house brand Stitch Fix produces themselves.
Thanks, Jackson!
Thanks for commenting -- love hearing from readers